Damaris Lara is Vaccinate Your Family’s Communication Lead, where she is responsible for developing and executing VYF’s comprehensive social media campaigns and community relations. As a multilingual person, Damaris leads VYF’s public health education and communications initiatives in Spanish-speaking communities, ensuring communities of all socioeconomic backgrounds can access accurate vaccination data and information.
Prior to joining VYF, Damaris was a Public Relations representative for various unions and legislative campaigns, such as the Los Angeles Families Fighting Flavored Tobacco movement, the United Food and Commercial Workers Union and the Service Employee International Union. In this past role, Damaris led grassroots organizing and media relations efforts to ensure safe working conditions amid the COVID-19 pandemic and end the sale of flavored tobacco in California. Additionally, Damaris has extensive Public Relations experience representing health technology companies and launching thought leadership strategies, providing counsel across campaigns for companies tackling critical industry issues such as clinician burnout and health inequity.
Damaris earned a dual BA in International Relations and Spanish from the University of Southern California.