Director – Community Outreach & Advocacy
Serese has joined Vaccinate Your Family’s team to develop, engage, and manage patient advocacy groups and to develop robust community outreach programs. Through engagement with individuals, families, communities, and strategic partners Serese will strive to increase public awareness of the seriousness of vaccine-preventable diseases among all age groups. Her initial focus will be the gathering of personal stories and videos of individuals impacted by vaccine-preventable diseases, developing educational programs/campaigns aimed at increasing public awareness at local, regional, state, and national levels through multiple communication platforms.
Her passion for advocacy emanates from her personal experience of losing her healthy five-year-old son, Joseph, to influenza during the 2009 H1N1 pandemic. Since then, she has made it her mission to help support other families that have been personally affected by vaccine-preventable diseases and increase public awareness about the importance of immunizations in an effort to save lives.
Serese comes to the role with years of experience in public health and advocacy. Most recently, she served as the chief operating officer for Families Fighting Flu, a national non-profit organization focused solely on influenza. In her role there, she managed the day-to-day operations of the organization, including strategic planning and development, public relations, communications and marketing, educational programs and campaigns, strategic partnerships, advocacy and membership, and fundraising. In her capacity, she also served on the Executive Committee of the Coalition to Stop Flu and the American Thoracic Society’s Public Advisory Roundtable, as well as other stakeholder positions.
Prior to joining the advocacy world, Serese spent over 16 years as a senior environmental scientist at a global consulting firm managing complex, multi-pathway quantitative and qualitative human health and ecological risk assessments for hazardous waste sites across the U.S. She graduated magna cum laude from the State University of New York, College of Environmental Science and Forestry with a Bachelor of Science in environmental and forest biology.